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商品編號： 9-602-175 出版日期： 2002/05/08 作者姓名： Frei, Frances X.;Rodriguez-Farrar, Hanna 商品類別： Service management 商品規格： 20p 再版日期： 2004/04/29 地域： United States 產業： Insurance industry 個案年度： 2000 - 2000
商品敘述：
Used as part of the second module of a course on Managing Service Operations, which addresses the design of sustainable service models (606-031). Consumer auto insurance is a price-sensitive industry in which customers rarely pay a premium to a provider even for additional service features. Progressive spends more on additional service features than its competitors do; consumers don''t pay extra for these features, yet the company makes money on a product its competitors often do not. Central to Progressive''s success is its ability (a) to turn operational savings into value-added service and (b) to capitalize on its unique competencies through clever service design. Progressive is considering a national rollout of Autograph, a pay-as-you-go insurance service offering that recently completed a successful pilot in Texas. A rewritten version of an earlier case.
涵蓋領域：
Innovation;Product development;Service management
相關資料：
Case Teaching Note, (5-608-044), 32p, by Frances X. Frei;Spreadsheet Supplement, (XLS268), 0p, by Frances X. Frei, Hanna Rodriguez-Farrar
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